The PASEO Project Festival

As the art director and social media coordinator for PASEO Festival 2024 & 2025, I developed print, digital, and social media campaigns to effectively communicate the festival’s mission. I created and scheduled 5 weeks of Instagram and Facebook content, expanding the festival’s reach beyond Taos through targeted organic and paid media in Denver, Dallas, Austin, Albuquerque, and Santa Fe. My responsibilities included designing email banners, social media posts, digital ads, and print ads for major publications, while assisting in coordinating media buys to maximize visibility.